Hey friends 👋 I’ve got something to share...something that’s both bittersweet and empowering: I’ll be archiving this Skool community soon. Here’s why: For months , this space has been my home, I’ve seen so many of you chase clarity, launch offers, dial in skills, grind so hard. You’ve taught me what it means to lean in toward better work, better identity, better impact. And in helping you, I found my own clarity too. I realized what lights me up isn’t just building systems or growing a business... it’s helping those quiet, capable technical experts step into leadership… without faking it or losing themselves. That's my old me. Navigating between my high technical expertise, my will to do more, and my imposter syndrome knocking at the door at each meeting, despite having built a successful startup, hired 30 ppl and while dealing with project dev, biz strategy, etc. That realization means my mission has shifted. ➡️ Today marks the beginning of a new era: One where I’ll show up focused on helping people who’ve been building a technical expertise quietly, struggling to find their seat at the table, waking up every morning knowing they’re ready to do more on the inside, and helping the world see it too. 🙋‍♂️ I see you if: - You’ve built the tech, you’ve solved the problems… but you’re still not being invited to lead. - You feel ready, but something in you whispers "I'm not." - You’re tired of your potential hiding behind bug fixes and sprints, architecture building, databases... - You want to lead without becoming that boss you always hated (I see you, the loud, authoritative "manager") So, what’s next: This move doesn’t mean I step ou completely. I’ll still be in your DMs, commenting on your wins, and here if you need me. But my main focus, and my main space, will be here. 📌 A dedicated community and program for technical pros who: - Know they’re more than code, more than a database expert, more than a cloud builder - Want to be recognized and stepped into leadership - Want systems, habits, and mindset shifts to back up their ambition

6 years ago, I had my first back surgery. I was stuck in bed for months. Couldn’t walk. Couldn’t work. Couldn’t distract myself with “busy.” When you can’t move, you think...And I started asking bigger questions. Like.. “Why am I working the way I do?” “Who am I building this for?” “What kind of life do I actually want?” It took 3 more surgeries to really get it: The real cost wasn’t the pain. It was how I was spending my time. I realized I’d built a business that depended on me feeling fine. In the end, that wasn’t a business. It was a liability. So I stripped it down, and rebuilt it around simplicity, leverage, and margin. I made it a business that fits the life I want. I realized that you don’t need to burn out to prove your value. The most important is you need to build like someone who matters. Because life *will* slow you down eventually. Might as well build something that works before it does. I'm not sharing that part of my life for sympathy, I wouldn't wish 4 surgeries on anyone. But I also wouldn’t trade what they taught me, about time, value, and resilience.

I caught myself doing this the other day. I was describing one of my programs and said, “It only takes about 4 hours per week to get through.” Sounds reasonable, right? But then I realized... I just said “4 hours of work.” What if I’d said: “It’s a focused, step-by-step system you can finish in one focused hour a day. And, it actually saves you 10+ hours a week of spinning your wheels.” Same offer. Different perception. That’s The Framing Effect. It’s what makes “1% fat” sound gross… but “99% fat free” sound healthy. It’s what turns a “coaching call” into a “personal roadmap session.” It’s what makes someone feel like they’re buying speed instead of just paying for info. Alex Hormozi breaks this down hard in the Naming and Value Equation chapters of $100M Offers. Your offer might already be amazing, but are you describing it in a way that triggers doubt or desire? This is how I look at my offers before I even talk about them: - Look at how I describe myproduct or service - Find any phrases that highlight the cost, time, effort, or risk - Flip them into value, speed, ease, or certainty Real talk: 9 out of 10 offers don’t need to be better, they just need to sound better.

Hey friends 👋 Hope everyone is doing great! A while ago I asked you guys some questions about how to help you more. Despite some hurdles (🤣), some trends appeared. As you know, I've been looking for a way to provide help to everyone, even if you’re not ready for 1:1 coaching or simply don’t need it right now. So, after lots of testing, thinking, and your amazing feedback… I came up with a plan, on which you guys gave me some great insights, as usual 🧡 Anyway, long story short, I restructured the paid community AND the way it connects to this free space, all while keeping the gamification as much as possible, coz' we need to have fun, right? 🔬 𝑺𝒐, 𝒚𝒐𝒖'𝒓𝒆 𝒉𝒆𝒓𝒆 𝒊𝒏 𝐭𝐡𝐞 𝐋𝐚𝐛 🧪⚗️ That's where you experiment, test ideas, and figure things out at your own pace. It’s like when you get an IKEA package. You have all the pieces in front of you…There’s a manual (somewhere, probably in Swedish 😅)… But you still have to figure out how it all fits together. Some of you love that process, and that’s awesome! The Lab is for you. But at some point, when you’re serious about building something that works, you don’t want a pile of parts. You need a proven framework. A real path. That’s where 𝘁𝗵𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 ⚙️ comes in. When you’re ready to stop figuring everything out alone, The Engine helps you build with precision. No more guessing, or feeling lost.. And yes, I’m still your mad scientist-in-chief 🧑‍🔬, but now I’m working with you, hands-on, to fine-tune your growth, automation, and monetization. Among other things, you’ll join practical live workshops where we tackle real challenges together, you’ll get homework designed to move the needle, not just theory, but actual steps to make progress in your business. You'll have the immense privilege (🤣) to be a founding member, and with that you'll get a discount price on your membership PLUS you'll get the CLARITY workshop completely free :)

Hey hey, don't miss tonight's event in @The Skool Cat community (Memeland) at 8PM CET! I'll be talking about my journey, what we do here, and much more (who knows what Mr Cat has in mind - besides dominating hoomans, of course - 🤔 😂) Plus, you'll get to discover a whole lot a great stuff in Memeland, including the unique Bonfire event 🔥 See you there 👋