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Synthesizer School

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40 contributions to Synthesizer School
Mar '23 
in 
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I closed a $300,000 deal. Here's how:
A while ago I was stoked to share with you the most money I'd ever made in a day. $89,591. So you can only imagine my reaction when just a few months later I closed a deal more than triple the size. $300,000! From one client! What a time to be alive. In this post I want to cover: - What was the deal? - Lessons it's taught me - How you use those lessons to make more money --- WHAT WAS THE DEAL? I signed an NDA, so here are all the details I'm comfortable giving. Feel free to make guesses at what the company is in the comments. - 8-figure info-business - Productivity niche - Makes it's money through ads - Believes in my thesis that investing in content produces the highest ROI, just the time-horizon is longer than other investments like ads - Wants to go from (pretty much) 0 to 500,000 subscribers in a year - Wants to go from (pretty much) $0/m from content to $1m/m from content in a year - Comes to me and pays me to maximise the likelihood of goal being achieved. And, thanks to a few unfair advantages they have, I think it's possible. If we can pull it off it'll be the case-study of the century. And even if we just get 1/10th of the goal, they'll still see a huge ROI. - If you're trying to guess the company, they lie in the overlap between Sam Ovens and Deep Work --- LESSONS FROM CLOSING A $300,000 DEAL Lesson 1: 3 years ago I made a video called "This Graph Changed My Life" In the video I make the argument that every action you take is far more important than it seems on the surface. Going to the gym once doesn't change anything. But going to the gym once increases the likelihood you'll go again, because of habit formation. And maybe because you went to the gym you're feeling more energised for an interview the next day which makes you 1% better but that 1% better puts you above the competition and you get the job. Or maybe you meet the girl of your dreams at the gym.
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New comment Mar '23
1 like • Mar '23
Congrats missing the group, once uni is over, im ready to learn hell of a lot more here :)
Jan '23 
in 
Other
The Andrew Kirby File (notes from our meet up)
I flew to LA to meet up with Andrew on January 5th and 6th. We spent ~8 hours together split between both days and talked about a bunch of topics (content, community, money, life, travel). He got to try Chipotle for the first time and Chick-fil-A haha. I consider this a win. Sadly, we didn’t record our conversations. But! I did write down some chicken scratch notes that I think could be fun to share 😀 So let me get right into it. Feel free to skip around based on the underlined topic. CULTURE TALK (Andrews team) - Build a culture where we can all just send LOOMS to each other - Default for the company = over communicate - We want to replicate the GaryVee model where we are recording and gathering content from our conversations - Told me that in an ideal world, I need to get to a 3 hour work day per day so then I can focus the rest of my time on strategy, research, and letting my mind breathe.  This got us talking about the public Gumroad Wiki. And how each person on the team carries their weight, gets tasks done, and without many meetings. I didn’t share this with Andrew at the time but I thought about creating a public wiki of what it's like at KirbyX. Why: the type of people we want to attract would love to see what a high performing business runs like. CONTENT OPERATING TALK We need a system that helps us create high quality content at a prolific rate. There’s no need to create a system from scratch. Who do we like that’s doing interesting things? Let’s build a system using their foundation. So we created a rough Content Operating System that revolves around 1 long form piece of content per week. Then that long form is redistributed into short form content (video, tweets, threads). Inspired heavily by THIS COURSE made by Justin Welsh.
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New comment Jan '23
2 likes • Jan '23
Can't wait to get active again on the group after my exams! So many posts to catch up, Andrew has really created a gem within skool!!!
I Made $10k Per Month With Copywriting
On Sunday's accountability call we discussed copywriting and for those who missed it... I was deep into copywriting during the summer of 2020, I revamped my sales pages, video titles and my email funnels. Then after practising it, it feels like something I've learned at school that just comes back but needs a little refresh. I got this recommendation from Alex Becker. I am not affiliated in any way with this. I just see people here giving out pure value for FREE and I want to do the same. Here's what I used: $12 ebook - https://copysquad.clickfunnels.com/sales-page27736933 This is like the dummy's guide, I was then in the mastermind until I had to leave it for uni. But the ebook should just be enough, after that, I analysed other pieces from big names and picked out parts of copy which were great. Applied it to my business and then I saw results. P.S. - I thought about creating a copy mastermind, for FREE for members inside @Andrew Kirby group. Once a week for an hour we can just submit a piece of copy that we've written and point out parts we like and don't like. It won't be as effective as the mastermind that I used to be in because afaik there will not be a "pro" here, but we are still all learning together. This is just an idea, if there's some interest it would be easy and cool to set something like that up.
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New comment Dec '22
0 likes • Dec '22
@Zein F Haha still bit sloppy, need a refresh!
0 likes • Dec '22
@Fedor Favorsky Nice! I'll certainly check it out.
Dec '22 
in 
Other
To grow an audience, create content that satisfies an unmet desire in your niche
The reason this is true is because of the phrase "unmet desire". Desire = High Demand Unmet = Low Supply Whenever you crack something high demand + low supply - you win.
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New comment Dec '22
3 likes • Dec '22
Economics 101 - Sometimes with all the shiny objects in the "make money online" industry, all it goes back to is that. Nice and simple, high demand, low supply, high price = Get paid nicely :D As you said, blue ocean markets!
Dec '22 
in 
Other
Do you eat and use electronics at the same time? or it's not big deal..
use electronic: watch video, listen to podcast, read ebook etc..
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New comment Dec '22
1 like • Dec '22
Personally, I can enjoy both at once, for others they may find that neither works. I am a slow eater so I always enjoy my food and breath (mindful) and I set what I watch as 2nd priority.
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Exploring unique avenues to generating income online whilst making an impact. (Mainly with Sneakers and Web3)

Active 244d ago
Joined Apr 8, 2022
ENTJ
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