The most powerful meeting I ever had, I wanted nothing. 👇 Years ago, me and my business partner spotted in a trade magazine that the chief exec of one of our biggest clients was turning 60 - and marking 40 years at the same company. So we rang his PA and booked a lunch. He came along, and for two hours we just talked. The industry, where it was heading, what he’d seen over 40 years. No pitch. No proposal. No “while I’ve got you…” As he got up to leave, he stopped and said: “Thanks boys. Lovely lunch. But… what was it you wanted?” Nothing, we said. We saw your milestone and wanted to say thank you for your business. He couldn’t compute it. He walked off down the waterside and every few steps he looked back over his shoulder - waiting for us to shout the catch after him or try to sell something to him. It never came. A week later we got a letter. He said in 40 years, nobody had ever travelled to buy him a lunch and want nothing. Nobody. In 40 years. From that day on we made it a system. Regular meetings with the people who mattered to us - clients, contacts, connectors - with one rule: no selling. Go to listen, to learn, and to say thank you. That’s it. Hardest discipline in business, that. Because nearly everyone can’t help themselves. They book the “catch up coffee” and then out comes the pitch - and the other person saw it coming before they’d even sat down. But here’s what happened to us. Those no-agenda meetings brought us more business, more referrals and more loyalty than any pitch we ever gave. Because when you want nothing, people relax. And when people relax, they talk. And when they talk, they tell you exactly how to help them - then remember you as the one who never asked. People don’t care how much you know until they know how much you care. 👊 So here’s this week’s challenge. Pick one person - a good client, an old contact, someone who’s helped you along the way. Book a coffee or a lunch. Go with nothing to sell and nothing to ask. Listen, learn, say thank you, leave.