@Vera Dobos here's a summarize based on the Skool News video: Level 1: Cover image in a carousel ad (default) - This is where almost everyone starts: groups with little data or weak stats. - Skool uses your cover image in a shared carousel ad alongside other groups and keeps showing it while there are "signs of life." - Coming within 1–2 weeks: cover images will be automatically recropped to fit each ad placement, which fixes the badly cropped images people complained about. You don't need to do anything except have a good cover. Level 2: 10 custom ad creatives - To unlock it you need roughly 100 About-page visitors and 1 signup in the last 30 days, so it's easy to reach. - You get your own dedicated ads instead of a spot in the shared carousel. The 10 creatives keep your cover's original style and don't look AI-made. - Each ad uses a specific angle: it calls out the audience (e.g. "Attention sailors") and states the main benefit. - It only works with a strong About page and a good cover image, ideally showing your face. If those are weak, the system won't generate the ads. Level 3: Partnership ads with dedicated static campaigns - For groups with good stats, meaning a strong efficiency score that makes the ads pay off. - A new "Growth" tab is coming where you connect your Instagram and Facebook page. Ads then run as co-branded partnership ads ("You × Skool"). - You get more static creatives and a higher ad budget. Spend can go from $500/day up to about $2,000/day, compared with a few hundred a day at the lower levels. Level 4: Partnership ads with dedicated video campaigns - For groups with great stats, among the top performers on the platform. - Same as Level 3, plus you can upload your own videos to use in ads. About 10 of these are running by hand right now and performing very well. - Skool says it wants to push this level hard.