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Article 50 of the EU AI Act became applicable on August 2nd. If you use AI to generate or manipulate video, image, or audio that resembles a real person, place, or event and could pass as authentic, you have to disclose it. Clone your own face for a founder video, and it counts. Use your own cloned voice saying words you would have said anyway, and it counts. The disclosure has to be something a viewer can actually see or hear the moment they encounter the content. A watermark, an on-screen label, a spoken line. Invisible metadata baked in by your AI tool does not cover you, because that obligation sits with the tool provider, not with you. Three things worth getting right. The carve-out is not "make it look obviously fake." Clearly artistic, satirical, or fictional work still gets disclosed, just in a way that does not wreck the piece. Content published before August 2nd is exempt, so no need to go back through your archive. And personal posting with no economic benefit falls outside the scope entirely. Doing it for business puts you in. This is EU law, but it reaches you if your content lands in front of EU viewers. Penalties run up to 15 million euros or 3 percent of global turnover. Here's the part creators should like. Real footage, real voice, real presence carries no label. As labels become normal, the unlabeled video is the one that signals the real thing. I'm not a lawyer. Read the Commission's Article 50 guidelines before you publish. --- My Video Club community is still in beta, which means you can get in cheap. Just saying ;)

is that hard work will fix your problems." I really like how this is starting out. I haven't finished the video yet, but already think this will be a good one. Check it out:

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Your Clients Don't Need More Motivation - They Need a Better Diagnosis Stop guessing why your clients stay stuck - Start diagnosing it Most coaches hit the same wall Your client talks about change. Agrees to change. Gets genuinely excited about it. Then the session ends and nothing happens. The behaviour doesn't shift So you try harder. More accountability. More motivation. More frameworks. And sometimes it works for a week or two. Then their environment pulls them straight back. Old routines. Old triggers. Old patterns. Like a stretched elastic band snapping back to shape And you're left wondering: is it me? Is it them? What am I missing? You're not missing effort. You're missing a diagnosis Here's the truth: you don't need to motivate harder. You need to diagnose better Right now, there is a specific, identifiable reason your client is stuck. Not a vague "mindset block." A precise root cause. And once you can see it, the correct coaching move becomes obvious That's what this workshop gives you In one hour, you'll build the REWIRE Decision Tree: a step-by-step diagnostic that tells you exactly what's blocking your client's behaviour change and exactly what to do about it. No guessing. No recycling the same strategies. Just precision Here's how it works: 👉 First, we map the real discrepancy between what your client is doing and what they should be doing 👉 Then, we run it through the diagnostic to identify whether it's a skill gap, an environment problem, or a motivation barrier 👉 By the end, you'll have the complete framework in your hands, ready to use in your very next session WHEN Today (7pm GMT) WHERE Live inside REWIRE on Skool The complete diagnostic flowchart, built during the workshop. Use it in your very next coaching session One hour that replaces guesswork with precision GET the Diagnostic TOOL See the Workshop page here