Congratulations Alexi on your hard work and your persistence!

Being crystal clear on the goal helps with what to talent stack next. If your aim is to multiply your skill and build a bigger business with more revenue it absolutely makes sense. As I’ve grown to $6M I have had to hire people for my weaknesses in many areas, yet, the business is continually limited by my ability to understand the market and build compelling solutions that get results and persuade others of that insight.

Give value

Focus on what’s boring and what works.

@Alexi Drouin yes, they each have a different perspective on the problem. CEOs are concerned about growth, revenue, competitive advantage, overall organizational risk. COO’s are concerned about operational efficiency, effectiveness, and getting project work done in their services. CFO’s are concerned about saving money, and making prudent investments. CIO’s often want to protect their turf and keep their jobs. They are concerned about getting things right, and want more help than firms are willing to pay for. Here are examples of our overall message for each persona, each of our offerings has its own specific message. So, for example. We help CEOs of architecture and engineering firms increase revenue capabilities of their firm while protecting their reputation through technology, advisory, and cyber security services. We help COO/CFO’s of architecture and engineering firms recover billable time, increasing revenue, throughput, and project completion, while eliminating unnecessary IT spending. We help CIOs of architecture and engineering firms accelerate their IT strategy by augmenting their internal team’s IT capabilities while lowering stress and thrilling, the people they serve.

@Alexi Drouin that’s a great idea!