💰 Why Q4 Is The Season To Increase Ad Spend
If you don’t raise budgets during the holidays, you’re not just scaling slower… you’re losing visibility to brands that do. Here's why. Growthub shares that nearly every buying metric spikes in Q4: - Impressions: up ~50% - CTR: often doubles - Direct traffic: up to +150% - AOV: up ~30% - Conversion rate: up ~60% Intent is high. Shoppers are actively browsing, comparing, and buying. The average consumer plans to purchase $890 in gifts this year (the second-highest amount on record!) If you want your products in that cart, your ad budget needs to match the moment. 3 Ways to Spend Smarter (Not Just More) → Fund the channels that already win: Lean into whichever channel performs best for you, whether it's Meta, Google, or both. Q4 is not the moment to reinvent the wheel. It is the moment to fuel what is working. → Increase creative volume: Creative diversity is king. Test out different angles: - Gifting hooks - Problem > solution positioning - Creator/influencer/user-generated styles Fresh creative wins when competition spikes. Let email convert the demand: Email is free revenue in Q4. Increase sends, tighten segmentation, and capitalize on the traffic your ads are driving.