https://www.instagram.com/reel/DU32_PVEzsh/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/DWvIqV9Eq-2/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Creators I draw inspiration from: Caden Troy - Father, Firefighter, Parenting Humor - https://www.instagram.com/caden_troy/?hl=en Santa Cruz Medicinals (Brendan Ruh) - Health, Fitness, Controversial Topics in Industry - https://www.instagram.com/santacruzmedicinals/?hl=en Vince & Kins - Couple Humor https://www.instagram.com/vinceandkins/?hl=en Jon Bouffard - Parenting & Couples Humor - https://www.instagram.com/jon.bouff/?hl=en Daniel Coffeen - Degeneracy, Bodybuilding, Fun Shit - https://www.instagram.com/danielcoffeen3/?hl=en

Reel Example: https://www.instagram.com/reels/DTeD8VCilPd/ - What made me stop scrolling? - - The text made me stop scrolling because I am married. - Was it what they said or what I saw? - - what I saw What made me stop: Visual Text and facial expression, as well as sniffing noise Say something surprising? Yes, when he said "exactly, where is dinner?" Started With: Question and facial expression to match situation One thing I'll try in my next video - start my reel with a question as the text hook and odd facial expression to match situation.

PROBLEM: People who want to eat healthy waste time every day deciding what to eat and end up defaulting to bad choices. WHO PAYS: Your Instagram followers who already DM you asking for meals, plus busy dads/working professionals (like your audience) who want to stay lean but don’t want to think about food. SOLUTION: A simple $20 PDF of your exact weekly meal plan with 5–7 meals, basic recipes, and a grocery list. FIRST MOVE:Post this tonight and follow up in DMs: Story + Reel Caption: “I get asked a lot what I eat to stay lean without overthinking it.I wrote out my exact weekly meal plan.If you want it, DM me ‘MEAL PLAN’” Then DM every person who responds: “I kept it super simple. It’s the exact meals I rotate every week so I don’t have to think. $20 and I’ll send it over.” Also: - Go back to people who previously asked you about food/recipes and send: “Hey, I just put together the exact meal plan I follow during the week. Super simple. Want me to send it over?” HOW YOU GET PAID:Venmo / Zelle / Apple Pay (fastest, no setup) - “Just send $20 to [your Venmo] and I’ll send it right over” - Immediately reply with the PDF after payment Reality math (to hit $100 fast): - 5 people × $20 = $100You likely already have those 5 people sitting in your DMs.