🚀 SKOOL NEWS #45: Traffic Sources Dashboard Is LIVE (See Where Members Come From!)
Hey Navigators 🧭 This is a big one. Skool just shipped Traffic Sources. So you can finally stop guessing… and see what’s actually bringing members (and money). ✅ NEW FEATURE (LIVE NOW): Traffic Sources Where to find it: Settings → Growth (new dashboard) What you’ll see (last 30 days): - About page visits - Signups - Conversion rate - New MRR (money from brand-new signups) - Breakdown by source (Skool Network, Facebook, YouTube, IG, etc.) The “aha” moment: You might see this - Facebook brings most traffic - Skool Network brings most signups Because conversion rate is higher. Example from the episode: Facebook conversion: 2.5% Skool Network conversion: 12.4% Less traffic… more members. Wild. 👥 Members List Also Shows Source (Per Person) Members → you can scroll and literally see: Skool Network / YouTube / Facebook / Affiliate / etc. It turns growth into a simple loop: share link → hear “kaching” → check source → do more of that 😄 💰 Pro vs Hobby Plan (Important) - Pro plan: all sources visible - Hobby plan ($9): only Skool Network visible, other sources blurred + randomized Good news: if you upgrade later, you can see your historic data. ⚠️ “Direct” Traffic Explained (Quick Fix) If you see a lot of Direct (more than ~25%), it often means: - Linktree / stand store / link-in-bio tools - Bitly / shorteners - Redirect domains These can strip tracking, so everything looks like “Direct”. Best practice: Use your Skool About Page link directly wherever possible. 🧠 How Skool Tracks It (Simple Version) It uses last-touch attribution. Last thing they clicked before joining usually gets credit. Small note: affiliates have a 14-day window (so Skool doesn’t “steal” affiliate credit). 🔜 What’s Coming Next - Longer reporting window (right now it’s 30 days) - Split ads vs organic (Facebook vs Facebook Ads, etc.) They shipped it now, and will improve it over the next weeks. 🧭 Quick question for you When you check your Growth tab… what surprised you most?