True leadership starts with a strong vision and deep belief. Steve Jobs used what people called a reality distortion field to build Apple into a multi-trillion-dollar company. He did not let the rules of physics or normal thinking stop him. He convinced John Sculley to leave PepsiCo by asking if he wanted to sell sugar water or change the world, a meeting set up by recruiter Gerry Roche. Steve Jobs also used deep conviction to get permission from the families of Einstein, Martin Luther King Jr., and Gandhi for the famous think different ads. He even learned from his father Paul Jobs to care about the hidden details, making the inside of the Macintosh computer beautiful. True belief means you see the big picture and the value of your ideas before anyone else does. Get all the PDF summaries here: https://www.skool.com/believenation/classroom