Why “Build Your Audience” Is Breaking Filmmakers - The Best Film Marketing Advice for 2026 Every single F*king article tells filmmakers the same thing: “Just build your audience as you go.” ARe you as sick of it as I am? What they don’t say is: - That’s a second full-time job - Marketing is no longer post-production... it’s permanent (aka EXHAUSTING) - There’s no real “wrap” anymore - And suddenly you’re not making a film… you’re building evidence for one Somewhere along the way, filmmakers became: 1) the artist 2) the marketer 3) the community manager 4) the proof-of-concept And burnout gets really real. I’m working on a new Skool class that breaks this all down honestly: - what actually changed in indie film - what distributors really mean by “audience” - how to do less without killing your project - and how to stop turning filmmaking into a never-ending content job It’s going to be a survival guide. If you’ve felt this tension then drop a 🔥 or comment “felt this” so I know I’m not the only one seeing it. More soon.

If this is your first day here, post here: 1) What projects you are working on? 2) What you are most looking forward to learning about here? 3) What are you favorite films?

What is Film Lab Society and what are the goals?

Hey everyone! Just wanted to leave an update here that I've been really sick this week with a bad head cold. Should be rebounding by tomorrow! Talk to you soon!

Thank you @Emily Giuffre for joining! Let the community know what you are working on currently!