Back in 2017, I had zero experience owning a gym, zero ninja warrior background, and zero clue how to run a business like this. I was a regular guy who loved the idea of a ninja gym – the energy, the obstacles, the community vibe – but I had no roadmap, no investors, no fancy business plan just a supportive wife and a few friends. I could have waited for the “perfect” moment: perfect location, perfect equipment, perfect marketing plan, perfect everything. Instead I did the only thing that actually moves the needle: I just started. We signed the lease on a small warehouse space, bought used equipment off Facebook Marketplace, built obstacles and remolded for a few months. Lots of looooong days and nights! Ninja Hub opened on May 1, 2018 & the official grand opening took place on June 9, 2018, where American Ninja Warrior all-star Grant McCartney (The Island Ninja) and international musician Aaron Boyd put on a meaningful, heartfelt, and action-packed evening of FUN for the community. At the end of 2019, Ninja Hub expanded by adding on 2,000 square feet of obstacle-packed gym space, taking the total size of Ninja Hub from 5,400 to 7,400 square feet. The excitement of a new year with brand new structures & obstacles came to a screeching halt in March 2020, when the world stopped & Ninja Hub was forced to close for nearly 3 months. The future of Ninja Hub was unknown, as we didn’t know if it could survive the year with the lack of activity & support. Once the gym reopened, the rest of 2020 was depressingly slow, as so many people were still afraid to visit a gym. The decision was made on January 2, 2021, that if things didn’t pick up within the next 30 days, Ninja Hub would close forever. Apparently God had other plans because January 2021 ended up being one of Ninja Hub’s busiest months to date. There was no doubt that Ninja Hub had a purpose & would go on! There have been hills & valleys, challenges & struggles, but there’s no question that Ninja Hub has made its mark on the community.

I wasn’t as active, I made some good posts, but I admit it, @David Iya constant positive vibe pulled me back in! And now I feel at home here! I wish I hadn’t pulled away in the beginning, but it is what it is! I can tell you though even watching from afar, I knew David was special. He had the credentials, the personna, but it was something more and I just now feel like I know what it is! He has a way of making everyone feel special, not like he’s trying to sell you something. It feels authentic! And I admit I soak up as much as I can now before he is busy with his paid groups. I try to model his energy in my group so that my members will cherish me just as much as the love I feel in this group 24/7! It’s amazing how skool has transformed me in such a short time and a lot of it is because of mentors like David! There are others I also get strength from, but this place is special! And I plan on re-engaging in it everyday!

⚠️ Note: This is one of those posts where you'll want to read the entire thing. (Forgive the length) So, yesterday I finished reviewing every single Skool that was shared in the: 'Tis The Season. Drop Your Skool. Let's Sharpen Each Other post from this weekend. First off: you all showed up. The pages were strong. Real positioning. Real credibility. Real heart. Also, I'm not gonna lie, I expected it to feel like a chore. It didn't. I actually enjoyed it. A lot of you are building something real and it shows. But here's what's been running through my head since. I have a theory: Most people who find your Skool have already decided to join before they even land on your about page. Think about it. They saw you in a comment. They clicked your profile. They liked your energy. They followed a link someone shared. By the time they hit your about page, they're just looking for confirmation, not convincing. Which means we might be over-optimizing the wrong thing. I want to test this. Help me out. When you joined BBC, what actually got you here? Vote and be honest. This isn't about ego, you all can hurt my feelings if need be, I don't mind being wrong. I'm trying to figure out where conversions actually come from when all is said and done. Why this matters: I've been deep in research mode lately. Looking at who's hitting 30K MRR. Who's crossing 100K. What they're doing differently. And something keeps coming up: distribution beats decoration. The best about page in the world doesn't matter if nobody sees it. The question is how do you get seen, and what makes someone click join before they've read a single word? Here's where it gets interesting. One of the tools I'm building into the Skool Connect suite will let you A/B test your about pages. You'll be able to set up three or four different versions, and it tracks which one converts the highest over time. Then the winner will stick automatically.

The holidays have me in a giving mood. And this community has given me a lot of love & energy. So I want to give back. I was reading back through the "What Do You Actually Want?" thread, and one of the top requests was hot seat audits on our upcoming weekly calls. So, let's start practicing now! Drop your Skool link below and get honest, specific feedback. Not generic "looks good!" stuff. Real feedback. What's working. What's not. What I'd change if it were mine. I've been studying what makes Skool communities work. Quite obsessively, honestly. Things like: - About pages that convert vs ones that leak - Content structures that drive engagement vs ghost towns - Welcome sequences that retain vs ones that lose people in 48 hours - Pricing tiers that make sense vs ones that confuse (more coming soon) You've all given so much to this community so I want to take time to review your profiles before this group gets bigger. Not only your Skool community, YOU. Your bio. Your positioning. How you present yourself. You don't need accolades. You need a bio that makes the right people say "this is for me." Here's how this works: 1. Drop your Skool profile link below 2. Share a one-liner about who you are and what you're building Then, review at least 3 other communities in this thread. Be honest: - What do you like about their vision? - What's unclear or could improve? - Would you join? Why or why not? I'll be going through as many as I can and giving personalized thoughts. Let's sharpen each other heading into the new year. Drop your link. Let's grow together. 👇 P.S. There's a lot of exciting updates coming that I've been SO impatient to share. From announcing the billionaire, to going paid, and more! A few of them will be dropping next week. Stay tuned. 🥂

We are now 17 days in. Top #50 (almost #40) and approaching 600 members! But, we're just getting started. So before we keep building, I want to pause and ask: What's been your favorite moment in the Business Builders Club so far? A post that stuck with you. A conversation that shifted something. A win you had. A connection you've made. A lesson that clicked. Or something you're excited about that's coming? Be honest. Be real. There's nothing I love more than honest feedback. So, drop all of your thoughts below. I'll be reading every single response. 📖 P.S. 1. Big announcement coming tomorrow, stay tuned! 🚨 2. The winners of the $500 giveaway will be announced on Wednesday! Cheers, David 🫶🏾🥂