...for the European market. Here is what happened. Summits with many talks in one day are a hard sell in Europe. People here rarely binge five sessions or more in a row. So I made it a Focus Week instead: one evening, one speaker, one topic. Five evenings on "Difficult Conversations in Healthcare". The results: • 20+ people live every single evening, from a community of about 220 at the start • 18 new members during the week, all organic traffic • The live evenings were free for everyone. Afterwards, together with my speakers, I turned the recordings into a full Premium classroom. That is now my bridge from free to paid. My learnings: 1. The topic decides everything. I asked my members what they struggle with, and they told me. Difficult conversations came up again and again. 2. The right topic gets you great live sessions. People show up when it is their problem, not yours. 3. A focus week brings real organic growth, not just a nice week. 4. Free value can lead straight to your top tier. One of the new members went directly into my VIP membership. 5. Protect your energy. I did all of this next to my full-time job and it was exhausting. Next time I will take the week off. PS: Most of this I learned in my 1:1 coaching with @Brenda Rigney Know your numbers. Know what your members want. And build what they want, not what you think they should have because you would love to give it. Has anyone tried a focus week or a summit in their community? What worked for you?

What does your Skool community pay you each month right now? Vote in the poll below. No judgment. In March 2026, mine was $0. Then tell me in the comments: what's one thing you'd do with an extra $1,000 a month? 👇

You don't need to mention your offer. You don't need to say "DM me." You don't need to link to your community. Instead follow this formula ⤵️ 🔥 YOUR CHALLENGE: Make your next 3 posts about helping, NOT selling.

Want to know what my free members paid me back in February? Nothing. Members aren't income. A big free group with no next step is just a big free group. The money started when I gave members a clear next step, and not a $9 one. And 97% of them pay me annual upfront. So tell me: how many members do you have, and how many pay you? Both numbers below. 👇 No shame. This is where we figure it out together.

I took two weeks of work I had to do on Skool and had Claude complete all of it in two days this weekend! - Built a new community I am launching for Black Friday Promo - Assembled my Midlife Momentum Summit speaker classroom, promo graphics, summit communications - Created 30 days of content for Instagram with reels, carousels, captions, etc. and loaded it into scheduled drops - Created a new Freemium Pricing Course for Premium member in the Skool Scale Camp - Organized my Free courses in the Skool Scale Camp - Communicated with summit speakers on tools, timelines and deliverables Catch this BONUS video in the $10K Launch here