Half a year ago, as most of you know, I stepped into a new chapter: joining a MedTech startup as COO. And as you also know, that transition stretched me more than I expected. Today was one of those days that quietly confirms "you’re exactly where you should be". I was invited into a hospital’s heart catheterization lab by an interventional cardiologist on our advisory board. I got to observe a live procedure and, we discussed our product, how it could fit into the clinical workflow, what to improve, and which technical details really matter in practice. Also: I got to gown up like a surgeon to enter the lab. Not going to lie… that was pretty fun. 👨‍⚕️ What hit me most wasn’t just the technical conversation. It was the equal partnership in the room. Ten years ago, I would’ve entered a setting like that with “underdog energy,” especially around dominant personalities. Today, it felt different: respectful, collaborative, focused on the patient, and on building something better together. And seeing the patient improve so quickly (within minutes) was the real reminder: this is why we do it. Not for slides, not for meetings, because real-world impact can happen fast when the right people and the right tools come together. Just wanted to share this small win as encouragement: growth often looks like discomfort… right up until the moment it clicks. Wishing you all a strong start to the week.

Simple but powerful 23 second video from Alex Hormozi. https://www.facebook.com/share/r/1AfnLzexic/?mibextid=wwXIfr

https://www.facebook.com/share/r/1U9t1GGD9B/?mibextid=wwXIfr

I hope you have a wonderful day!

@Toby Weibye - thanks for calling me out on the mindset and how powerful it is what we say to ourselves! Doing my weekly checking after the meeting I got a kick out of the ChatGPT feedback on my whole week. Here is what it picked out. (too funny) The Real Improvement This Week (Important) This line matters more than anything you wrote: “I WON'T SAY I STILL SUCK at Sales anymore!!!” That’s not motivation. That’s identity correction. You replaced: - Identity judgment with - Behavioral analysis That’s exactly what this system is designed to do. This is why I am thankful for this group. Accountability, and different perspectives are game changers!