Using Substack & Pinterest to Grow Your Skool Community
Most creators try to grow a community by constantly promoting the community itself. Post the link. Share the link again. Mention it in comments. 😯It rarely works well because people join communities when they already trust the voice leading it. That trust usually starts with content first. This is where Substack becomes incredibly powerful. 🛞𝐒𝐮𝐛𝐬𝐭𝐚𝐜𝐤 𝐚𝐬 𝐭𝐡𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐇𝐮𝐛 Substack works best when it becomes the home base for your ideas. Articles, videos, podcast episodes, and insights all live in one place. Instead of content being scattered across platforms, everything flows through a single hub. Each post becomes an asset that can circulate. That circulation is what creates discovery. When someone finds a helpful article, watches a short video, or reads a thoughtful insight, they begin to understand what you stand for and how you help people. That natural progression often leads them to want more interaction and deeper conversation. That’s where a Skool community fits beautifully. Substack creates the awareness and relationship building. Skool creates the human-to-human connection. 𝐖𝐡𝐲 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐆𝐫𝐨𝐰 𝐅𝐚𝐬𝐭𝐞𝐫 𝐖𝐡𝐞𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐬 People rarely join communities cold. They join after encountering content that resonates. Substack gives potential members a way to: • experience your thinking • learn from your insights • see how you approach problems • understand the transformation you help create By the time they encounter the invitation to the community, they already feel familiar with the work. The decision to join becomes much easier. 📌 𝐖𝐡𝐞𝐫𝐞 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐂𝐨𝐦𝐞𝐬 𝐈𝐧 Pinterest acts as a discovery engine for the content living on Substack. Instead of social media posts disappearing in a few hours, Pinterest pins function like bookmarks that continue sending traffic over time. Each Substack article can generate several pins. Those pins connect curious readers directly to the content hub. From there, readers explore the ideas, subscribe to the newsletter, and eventually discover the community.