The Online Community Show Episode 2 Is Out Now! 🎙️ In this episode, we sit down with @Matthew Burns, community builder and creator of ProveWorth, to talk about one of the biggest challenges on the internet today. Trust. As AI generated content, fake testimonials, and endless marketing claims flood the internet, it is getting harder for people to know what is actually real. That is where honest reviews and real communities start to matter more than ever. In this conversation, Matt shares his journey building communities, working with monday.com, discovering Skool early, and why he believes independent reviews will become one of the most important trust signals for communities going forward. Here are a few of the things we get into: • Why trust is becoming one of the biggest problems on the internet • Why testimonials alone are not enough anymore • How third party reviews can help communities build credibility • Why many community builders are sitting on powerful proof they are not using • The role honest feedback plays in retention, engagement, and growth • How systems help community builders scale what is working • Why launching before things are perfect often leads to better results One of the most interesting ideas from this episode is that communities are not just places to learn anymore. They are places where trust is built. People join communities because they want real connection, real feedback, and real results. But for someone on the outside looking in, it can still be difficult to know which communities are actually delivering value. That is where reviews and proof begin to play a much bigger role. Matt also shares how ProveWorth was created to help solve this problem by giving communities a place where their reputation can live outside their own platform. In other words, a place where people can see real experiences from real members before they decide to join.

On this call, @Matthew Burns shared more on what he's been learning about AI discoverability and got more practical about what this actually means for your Skool community. How ChatGPT and other AI tools are influencing decisions, and what that means for how you structure your Skool content moving forward. Most of the call focused on how to stop guessing what to post and start using actual data. Google Keyword Planner tells you what people are typing. That should influence your About page, your YouTube titles, and your public posts. AI tools pull from content that answers questions directly and repeats positioning consistently. My biggest takeaway was how you should start recommending yourself! What we covered on this call: How AI tools decide what to surface in an answer How to use Google Keyword Planner for real direction How YouTube supports AI visibility Why public posts and comments help with indexing How to build a simple system so you are not creating randomly The point is simple. If AI cannot clearly understand what you do and who it is for, it will not recommend you. 🎥 Watch the replay here: ChatGPT Is The New Search Engine | Position Your Skool Community In 2026 Now 👇 If someone asked ChatGPT about your niche today, would your Skool community be obvious as an option?

When I decided to make my community public, I got a lot of questions. But the main one was always the same. Why? 🤷‍♀️ The answer is that there are several reasons. I wanted to explain them, especially if you are thinking about whether you should have one too. I have always recommended having a public Skool community alongside whatever you are doing on Skool. Whether you are running your own community or supporting someone else, it is something I genuinely believe in and have told people to do for a long time. Especially now that we have the option of a $9 hobby plan community, but even when there was only the $99 option, I still saw it as one of the cheapest forms of SEO and marketing you could invest in. Do you know how much it costs to have someone do SEO for you? A good one can cost a lot, so this is super affordable. But at a certain point I realized something. Even if I understand how valuable it is and can explain what to do and how to do it, a lot of people need to actually see it. They need a real example. Something visual and hands-on. I get it.. I learn better that way too! 😅 Why am I so sure everyone should have one? I have tested the power of a public community on Skool, and I also know how powerful SEO is from long before Skool even existed. That combination is what made the decision obvious for me. Let me ask you this.. If you saw what YouTube looked like before it got big, or what TikTok looked like before it took off, and you understood the potential back then, would you not lean into it and tell others to do the same? That is where I believe Skool is at right now, and where the real opportunity is with AI discoverability. You're not too late to the game and you don't need to feel FOMO, because you're here right now. Another big reason is time. ⏳ I only have so much time in a day and everyone wants some of it, and I genuinely want to give it. But I am still only human with life happening. I am a single mom, I homeschool my little one, and I am everyone’s go-to person.

This community helps you understand what Skool is, how the platform works, and stay up to date with platform changes that affect how people use it. Sometimes I will highlight Skool communities that are worth checking out. These are shared as real examples of how people are using the platform and what different types of communities can look like in practice. So What is Skool? Skool is a community platform where people can discover or create communities. People use Skool to run communities that include content, discussions, events, and memberships in one place. Inside the Classroom, you will find three main resources: Skool Basics This walks through what Skool is, what Skoolers is, and how the Skool Games work. Skool Build Template This is a practical starter kit you get free access to just by joining the community. The build template includes a checklist, a questionnaire to help you think through your idea, and Canva templates you can use to set things up visually. Skool Clarity Call Feedback Real responses from community members about their ideas and the clarity they gained from clarity calls. This is something I recommend community owners do for their own members when starting out, no matter what their community is about. You can see what others have to say by joining the community for free. What will the content in here look like? You will see: - Resources and templates you can use. - Our latest Skool videos and podcast episodes. - Highlighted communities that are worth checking out. - Posts about new Skool features and platform changes. - Breakdowns of how different Skool communities are structured and what is working.

Now that tiers are out & we can see what version 1 looks like... What are you planning to do with them?