Watching the VIP Q&A session (Selling Online) and Peter the Pirate's moment was awesome!! He used a prop that caught attention. All of us were thinking "is that a bird on his shoulder? is it always there, like does this dude just chill with his bird when he's on camera with THE Russell Brunson?" And BAM, it worked. Remember when Russell mentioned this on why he used a specific image in the ad where his hands were doing weird things to stop the scroll and create the curiosity? Peter did it. And at the end of his time, he did something crazy to really make it stick when she launched off his hand. Everyone laughed (and I'll bet everyone watching did too!). How you leave your audience is critical as how you got their attention, and that final moment when you close the loop is just.... *chef's kiss* Peter's segment ended with laughter (driving in that likeability status) and left us with an impression. There's no doubt Russel's team, and all the VIPs who saw the clip will know who Peter is because it was memorable. Every time we think of Peter we'll think of the bird. And the next time we see that kind of bird, we'll think of Peter. He blended the subconscious & conscious concept and nailed the psychology here. The bonus was watching it work on the master. So, here's your challenge: Find your bird! (Also, Peter, are you in here? Did she make it to the nest? Is she on your shoulder now?)