πͺ GROW-SOME-BALLS MONDAY
New week. One uncomfortable question. π₯ Who are you NOT marketing to β and is it actually a strategy, or is it fear dressed up as one? π Because there's a difference between intentionally niching down and quietly shrinking your audience because you're scared of being too much, too direct, too expensive, or too damn specific. Fear-based niching looks like strategy. It feels like safety. And it keeps you invisible to the exact people who would pay you without hesitation. π¬ Bold marketing means saying something that makes someone say "holy shit, that's me." π₯ π YOUR TURN: Who is your ideal client REALLY β and are you actually talking to them or just talking near them? Drop it below. Monday is not the day for comfortable answers. π₯