🛍️Monthly Check-In: Is Your Etsy Shop Running a Sale? 🛍️
This matters more than most sellers realize. If you don’t currently have a sale active in your Etsy shop, now is the time to turn one on. Etsy favors active promotions, and it’s one of the simplest ways to increase visibility fast. Even a small discount can move the needle. When your listings are on sale, Etsy is more likely to surface them in search, highlight them in promotional placements, and include them in sale-focused browsing areas. That added exposure can lead to more clicks, more favorites, and ultimately more purchases. If you don’t have a promotion planned, let this be your reminder. A simple 10% discount can be enough to activate momentum and attract buyers who are already browsing. If your shop isn’t running a sale, you’re leaving easy visibility on the table. Give Etsy a reason to push your products in front of more shoppers. New Shops: If your shop is new, run a stronger 50–60% sale for 5–7 days to spark traction, trigger Etsy’s visibility boost, and build early momentum with clicks, favorites, and first sales. Older Shops: If your shop is established with a good following, you don’t need deep 50–60% discounts anymore. A strategic 15–30% sale for 3–5 days is usually enough to reactivate traffic, signal activity to Etsy, and boost conversions without devaluing your products. Rotate these sales monthly or around key buying moments to keep momentum steady while protecting your pricing power.