That's the window. Respond to an enquiry inside five minutes and your chance of closing it holds. Go past it and it drops off a cliff.
Think about the last time you filled in a form somewhere and nobody came back to you for four hours. Did you sit and wait? Or did you go with whoever replied first?
That's happening to businesses everywhere, every day. Not because they don't care. Because they were on a call, on a job, or asleep.
You cannot hit a five minute window manually. Not consistently. Not at 11pm on a Sunday.
But here's the part people miss. Speed isn't the only problem. Even when you do reply fast, you're guessing who's worth your time. You skim the enquiry, make a snap judgement, and either over invest in someone who was never going to buy or under invest in someone who was.
A proper inbound pipeline fixes both. Responds in seconds, and decides using criteria you set once instead of a gut feeling at 9pm.
Module 4 if you want to build it.