Go and count your dead leads. Post the number.
Not your active pipeline. The dead ones.
People who enquired months ago, went quiet, and never got followed up. Spend ten minutes and check all of these:
• CRM records with no activity in 90 days
• Spreadsheets from before you had a CRM
• Instagram and LinkedIn DMs that trailed off
• Quotes you sent that never got a yes or a no
• Contact form submissions that only ever went to email
Then post the number. Just the number.
Here's why it matters. You already paid for every one of those. Ads, time, content, referrals, whatever it cost. That money is spent. Going back for them costs you almost nothing, and they convert better than cold because they raised their hand once already.
Most people find between 50 and 500. Most are surprised.
No business yet? Ask someone who has one. They'll be surprised too, and it's a good excuse for a conversation.
Module 5 is how you wake them up. Count first.