Tangible outcome:
• I help people save thousands of dollars, and eliminate all their credit card debt within 12-18 months without declaring bankruptcy.
Buyer characteristics:
• Deeply in debt
• Feelings hopelessness; no way out
• Considering bankruptcy
• Might already have consulted a bankruptcy attorney
Universal steps:
• Partner buy-in
• Commitment to the process
• The rest is kinda proprietary! ;)