I entered this community backwards.

I ended up in a private convo before I found the front door. I jumped on a call and didn't realize it was a livestream. Asked Brandon where he posted his high-value link and he said "on Skool." That's when I came here and realized the community I double-clicked on back in March (and forgotten about) was actually the starting point. I blame Kasim for being so compelling. Sometimes people just skip the funnel.

Some of you already saw me climb over the debris that Jason Croft left when he nimbly breached the wall.

@Jason Szakel

freestyled a rap to introduce me, and

@Clinton Martin

kept the whole bit alive with commentary that had me crying. The whole group = brilliant AI practitioners…and also just genuinely fun.

For everyone else: hi. I just discovered the front door.

The "FORWARDS" journey

Started in Google Ads in 2009, leading US expansion for a Swiss agency
Stroller-packed from Switzerland across Europe with my toddler, working from internet cafes 1-2 weeks at a time
Launched my own agency in 2014
Applied a knapsack-style algorithm to my client list in 2019 and scaled down when I married the Kodiak guy, Luke Randall
Sometimes we're wrangling 225-pound halibuts in the Gulf of Alaska. Sometimes we're in the lower 48. Right now he's in Uyaqsaq on Starlink and I'm on my laptop in the studio.

Luke's business runs entirely on reputation: remote lodge projects, outdoor trips that sell out on word of mouth, commercial seafood deals. Now that we've discovered how freeing an empty nest is, I'm finally helping him take it online. New D2C seafood logistics just made the timing real.

The SIDEquest

I compose narrative-arc musical productions. My first staged show, Immanuel (12 original pieces), is headed for live performance in December 2026…

Why I'm HERE

I'm studying the cultural and anthropological effects of AI, collecting human-AI interactions from a wide range of environments. Cross-domain problems are converging, and I'm trying to finish a book before the market catches up.

The gap:

People in my cognitive humanities circles aren't deeply integrating AI so they're not seeing the effects I'm seeing
Most of my digital peers are so focused on implementation they haven't slowed down to engage the current underneath

Remember when the default move, wayyy back in 2023, was "master prompting"? People quickly learned prompts are useless without context. So now many of us are working on the context layer. Meanwhile, separately, scholars and tech leaders are debating AI alignment at an academic level.

@Kasim Aslam

was one of the first in my orbit to connect those two out loud in Austin. Since that's exactly what my book tackles, can you blame me for climbing through the back wall when I had the chance?

What I love about this community so far

Usually music is the interesting thing that pulls me away from everything else. But right now this group is the interesting thing catching my attention between takes.

People who are actually thinking, not just optimizing
People taking action and applying frontier technology, 2x/day if you're
@Neal McSpadden
🤣
People building things that actually matter to them, and willing to think out loud about why

Glad to be here. Looking forward to what we build together.

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