2d • BUSINESSES
What a hotel's review numbers really say
Quick teardown from this week's audits. A 4.6★ hotel in Bizkaia had 14,461 reviews on Booking.com but only 1,700 on Google.
Guests clearly love them. But that trust is locked inside Booking.com (who take 15–25% per booking) and nearly invisible on Google, where new guests actually search.
The fix isn't more marketing it's moving a slice of that existing trust onto Google and the hotel's own site, to capture direct bookings they're already earning.
#hotelmarketing #directbookings #googleranking #hotelbusiness #hospitalitymarketing
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What a hotel's review numbers really say
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