Torn between an independent hotel and a chain?
From this week's data: an independent 3.9★ hotel in 37-39A had 168 Google reviews; the chain nearby had 2,796. The chain looks 'safer' just because it's bigger, but more reviews doesn't mean a better stay.
Tip: skip the review count and read the recent ones. Independents often win on what actually matters, location, character, staff who remember your name.
Chain or independent, which do you book?
#traveltips #hotelreviews #smarttravel #besthotels #travelhacks