May 31 • BUSINESSES
Quick teardown from this week's audits 👀
A 4.7★ boutique hotel in Prague had 30,000+ reviews on Booking.com — but only ~670 on Google. Guests clearly love them. But that trust is locked inside Booking.com (who take 15–25% per booking) and nearly invisible on Google, where new guests actually search "hotels in Prague."
The fix isn't more marketing — it's moving a slice of that existing trust onto Google + their own site, to capture direct bookings they're already earning. Most independents have this exact gap.
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Quick teardown from this week's audits 👀
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