Apr 18 • BUSINESSES
Most Hotels Rank Below Their Competitors for One Reason. It Is Not Their Reviews.
I analyzed 9,380 hotels across 12 countries for the 360businesstour.com platform. The finding that surprised me most was not about pricing or location.
It was about visibility.
The hotel ranking first on Google Maps in most European cities I analyzed is not the hotel with the best reviews. It is not the hotel with the best value. It is the hotel that best understands how Google's ranking system actually works.
The gap between those two things — best product and most visible product — is costing good businesses thousands of bookings per year. And it is costing travelers money they did not need to spend.
Discover more in the article: https://www.linkedin.com/pulse/most-hotels-rank-below-competitors-one-reason-reviews-flavia-voican-d4wpc
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Most Hotels Rank Below Their Competitors for One Reason. It Is Not Their Reviews.
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