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Jul '24 β€’ 21 ART
πŸ”₯ SKOOL WORKS: $947 sales - #139 Discovery (#3 Arts & Crafts!) - 21 days πŸ”₯
On 19 June I started a brand-new free Skool community for Affinity Photo Creatives. At the moment of writing, here at the current stats:
  • Gained 546 members (80% active this month),
  • Earned $947 in (low-ticket) sales,
  • Ranked #139 in Discovery (#3 in Arts & Crafts)
  • In just 21 days, which is NUTS!
πŸ‘‡πŸ½ Here's an overview of HOW I did it + my the BIGGEST mistakes/takeaways:
π–π„π„πŠ 1:
  1. Start a FREE Skool community and create a GOOD about page.
  2. Create START HERE-post for new members to introduce themselves for first engagement, and explain how to get the most out of the community.
  3. Repurposed old course material that unlocks at lvl 3 to boost initial engagement.
  4. Shared community link in YT community post (then 13,5k subs), FB group post (2k members) and email (1,6k subs).
  5. Changed the CTA in video descriptions of my 30 most recent YT videos. (One video took off, which lead to boost in new members coming over from Ps).
  6. Recorded and shared a Skool community video tour for YT channel (and About Page).
  7. Did first free live group call to meet and start building relationship with new members + asked feedback to shape the community THEIR way (still do this EVERY live call).
  8. Made a few value posts and encouraged members to share their art.
  9. Engaged with every new member, comment, DM, etc. (still try to do this).
  10. End of week: 276 members. (= 276 new members)
π–π„π„πŠ 2:
  1. Got Zoom subscription to record live calls for members who can't attend live (unlock lvl 2)
  2. Did 2 more free live group calls to build relationship and get feedback.
  3. Added a short free course for all NEW members (quick win).
  4. Fine-tuned the About Page: improved copy, added value stack, and real testimonials in graphics.
  5. One-Time-Purchases got introduced, so moved my low-ticket brush bundle course to Skool for a discount ($37, normally $57) to attract new members -> Made first Skool $$$.
  6. Growth of the community slowed down, but engagement and satisfaction went up!
  7. Created more 2 more YT videos, with CTA to join Skool.
  8. Continued engaging with all members in DMs, comments, live group calls, etc. They're engaged and love the community vibe.
  9. Started hopping on calls with other Skool community owners and likeminded people to bounce off and share ideas (works magic!).
  10. End of week: 386 members. (= 110 new members)
π–π„π„πŠ 3:
  1. Launched another low-ticket product in a first free creative live session core members had been asking for (made recording available in classroom to promote course).
  2. Edited and published the recording to YouTube to attract more new members and potential buyers.
  3. Set up rules and guidelines for the group since some member seemed to be using other people's artworks (nothing too serious in the end).
  4. Continued engaging with all members in DMs, comments, live group calls, etc. New members also love the vibe. β€” To give you an idea of the engagement: there's 14x lvl 4 members, 12x lvl 5 members and even 3x lvl 6 members (incl. myself).
  5. Did a 500+ member celebration live call, and got exact feedback on how members would love to pay for smaller group 4-day live sessions -> MY NEXT STEP!
  6. Next to Skool, my YT Channel also grew with 6,1% to now 14,288 subs!
  7. End of week: 540 members (= 154 new members)
ππˆπ†π†π„π’π“ πŒπˆπ’π“π€πŠπ„π’ 𝐈 πŒπ€πƒπ„:
  • Asking the wrong membership questions and not asking for their email right from the beginning. To keep it a targeted group I thought to filter out all non-Affinity Photo users, and denied access to everybody else. I should've just accepted them to the group since they're interested in joining and perhaps want to learn more about photo editing in Affinity Photo.
  • Adding wrong links to the community home, I linked to free lead magnets, but since now I already had their email from membership questions this didn't make any sense anymore. Now I link to START HERE post and posts that link to paid courses, and soon group coaching.
ππˆπ†π†π„π’π“ π“π€πŠπ„π€π–π€π˜:
  • ALWAYS ask your members for feedback. They'll tell you exactly what they want, so you don't have to think - just do!
  • FREE communities work - they're like mailing lists on steroids! Zero barrier to entry and you're able to connect with individuals in MANY different ways. And now with the possibility to monetize it with one-time-purchases is absolute GOLD.
  • Add members to your group even if they don't seem a perfect fit yet, they might become your best members in the (near) future!
  • FINAL TIP: Listen to
    @Andrew Kirby
    , he made me do this all. Thanks legend. Hope to meet you soon!
All the best and I hope this post inspires and will help you on your journey to follow your passion all while helping others and earning big $$$!
β€”RENS ❀️‍πŸ”₯πŸš€ (Team Netherlands πŸ‡³πŸ‡± let's gooo)
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9 comments
Rens van Daalen
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πŸ”₯ SKOOL WORKS: $947 sales - #139 Discovery (#3 Arts & Crafts!) - 21 days πŸ”₯
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