is there a template or a general rule when building a lead for potential life insurance client? What I'm doing now is generating leads for financial planning services for free, which is naturally, when they receive the value out of financial planning, they will purchase a life insurance product which is what I am basically selling. Any thoughts and suggestions is highly appreciated. Thanks!
Oh btw, I'm planning to have my own agency that caters mainly on this niche and eventually expand to different industry. I am following Adam for a few years now, just silently following his works. :)