I analyzed 8 episodes of Alex Hormozi’s Build a Stranger a Business, discovered he’s not building companies the way you think!⬇️
Hey Guys,
Talking with Wayne -my partner in the $100M Builders Club - reminded me of something simple but powerful: business is math first, emotion second. And that’s exactly how Alex Hormozi builds.
So I went deep.
I analyzed eight episodes of Alex Hormozi's Build a Stranger a Business to see what really drives the growth behind his decisions.
1. Foundational Insight: Alex always starts with the maths, Not Emotion
2. Avatar Clarity: Alex looks to narrow the Target, Increase Conversion
3. Offer Architecture: Then he looks at Recurring vs. Reoccurring Revenue
5. Acquisition Focus: Simplify to Scale - Hormozi emphasizes doubling down on what’s already working before chasing new channels.
6. Conversion Optimization: Lead Magnets & Friction - Every funnel should create micro-wins for the customer before they buy. Remove any friction that doesn’t qualify leads.
7. Affiliate Multiplication: High-Leverage Partnerships. Affiliate development is a compounding acquisition strategy — a few strong partnerships can replace expensive ad spend.
As with Alex, this is our approach in the $100M Builders Club.
We both help clients build scalable systems around validated economics, compounding partnerships, and clear customer avatars.
We help our clients business grow by showing them how to increase throughput, not reinventing the model.
If you are interested in a more detailed explanation, including the full 10 points and the Alex framework checklist, comment "Math" and I'll share it with you.
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6 comments
Jerry J O Brien
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I analyzed 8 episodes of Alex Hormozi’s Build a Stranger a Business, discovered he’s not building companies the way you think!⬇️
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