"He didn’t have a market problem. He had a bottleneck problem," - and it was invisible from the inside. ⬇️
When Ole called me, Something was off — and he wanted to address it before it got worse.
Four clinics.
A clinically proven 90-day program.
Strong community reputation.
But the trend line had changed:
Ads were getting more expensive
Leads weren’t converting like before
And the same program that used to fly off the shelves started slowing down
From the outside, people might blame “the economy.”
Ole didn’t buy that story — and he was right.
The real issue was a bottleneck inside the business that wasn’t obvious until we dug in.
Here’s what surfaced:
Top-of-funnel friction
Local competition had spiked. Paid channels were noisier and pricier.
Mid-funnel leakage
Too many scheduled consults weren’t becoming paying clients.
Value was being lost after the lead was already acquired.
Most founders would have responded by “spending more.”
Ole chose the smarter route....
Fix the funnel first
Start with the Offer, Testimonial, Faster callbacks → tightened booking.
Spend smarter
Cut waste → reallocated to high-signal tests → tied spend to real starts.
No hype.
No theatrics.
Just removing the bottlenecks so the existing demand could flow again.
If you want clarity on the bottleneck slowing your business down…
I’m opening 2 free Growth Accelerator sessions per week.
We’ll pinpoint the constraint, build the 48-hour plan, and map where hidden value is slipping through.
Comment “BOTTLENECK”
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Jerry J O Brien
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"He didn’t have a market problem. He had a bottleneck problem," - and it was invisible from the inside. ⬇️
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