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Jun '24 • General discussion
The Call-Out static
Here’s one static image that you should ALWAYS have in your ad account.
The call-out static.
I don’t know who invented the name but what you want to do here is call out your ICP with:
  • a problem they face.
  • a solution statement
We’ve started producing a lot more static image ads in the past 3-4 weeks since we started seeing better performance then UGC ads in some accounts.
Are you seeing the same thing or is it just me?
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1 comment
Lachezar Voynov
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The Call-Out static
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