30d • General discussion
Exercise 4 — Your Pivot-Proof Plan (Idea Re-Generation) 💡
Shoutout to the builders who have been crushing the homework!
We are officially moving into the serious experimentation phase. Today, we’re talking about "Ideas"—or more accurately, why you need to stop falling in love with them.
The "Idea" Trap
Most founders fail because they only have Plan A. When Plan A hits a wall, they crumble. To reach Product-Market Fit, you need a backup plan in your back pocket before you even start.
Exercise 4: Idea (Re)Generation is now live in the Classroom tab!!!!
Why this matters:
- If you have an idea: This exercise gives you a "Panic Button." If the data says your first idea is a dud, you’ll have a stack of alternatives ready so you can pivot instantly instead of quitting.
- If you DON’T have an idea: You are actually in the strongest position. You are about to find problems worth solving rather than products looking for a home.
The "Shock" is Coming...
Soon, we’re getting into the technical weeds: ICP (Ideal Customer Profile) and GTM (Go-to-Market).
- If you don’t know what those mean, you’re in for a treat.
- If you think you’ve mastered them, get ready for a "simple but direct shock." The PROVE framework doesn't do "theory"—we do reality.
🛠 Your Instructions:
- Please head to the Classroom: Access Exercise 4 under phase one: People and Problems.
- Execute: Print it, scribble on it, or recreate it on a blank sheet of paper. Step 1 is critical: Cross out the word "IDEA" and write "PROBLEM."
- Focus on People: List the segments you belong to, used to belong to, or are passionate about.
- Post it: Take a photo of your segment lists and hypothesized problems and upload it to the thread below.
Don’t skip this. Validation is useless if you don't have a backup path to your victory.
Issues? If you’re hitting a wall with the exercises, the platform, or your subscription, reach out directly: malik@smbf.global. I’m here to make sure you win.
Let’s see those problems. Post your worksheet below! 👇
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Exercise 4 — Your Pivot-Proof Plan (Idea Re-Generation) 💡
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